Wednesday, April 25, 2012

Porsche 911 Preferred by Men, Volvo S40 and Nissan Rogue by Women, Says Gender-Based Study


We all know that male and female buying decisions differ greatly so it will not come to as a surprise to learn that the two genders have diverse preferences when it comes to choosing a car.

Automotive research firm Truecar.com released its third annual demographic study that examines car-buying behavior between the two genders in 2011. Instead of looking into absolute sales, the survey set out to find the car brands and individual models with the greatest percentage of male and female buyers.

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