Mercedes-Benz launched its revised E-Class range at the Detroit Motor Show and its currently rolling out one commercial after another about its new products – even about the CLA that won’t be launched until Geneva.
The first rule in successfully promoting any product is to know who your target group is; whom you are going to sell it to and what they expect. Obviously, the E 63 AMG with its 557HP in standard form and 577HP in S-Model guise is not exactly aimed at those who simply want a premium luxury sedan or station wagon.
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