In a world where advertising is just about everywhere you look, it should come as no surprise that companies are quite fond of the communication tool known as "product placement", in which brands and their goods are integrated into storylines.
In the automotive industry, BMW is no stranger to product placement in movies, with its cars having been prominently featured (indirectly advertised) in many films, including three James Bond flicks with Pierce Brosnan in the role of 007.
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