Friday, February 22, 2013

Scoop: Kia Does Some Soul Searching for New 2014 Model


When a vehicle is as successful as Kia's current Soul and it's time to present a replacement, an automaker's challenge is especially demanding. If you drastically alter the design, you risk alienating your customer base. Make too few changes, and you're at risk releasing a car that may be perceived as being stale and boring.

Kia's solution to this tricky problem for the next generation Soul is to do a little bit of both. To explain, you'll be able to tell from the get-go that the 2014 model is a Soul. This is evident even from the camouflaged prototypes our spies nabbed testing in Europe.

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