After testing the waters in 2009 with the Converj concept, Cadillac went on and revealed a hybrid luxury coupe, named the ELR, which will enter production at the end of this year and hit the market in early 2014.
Although the striking design remains faithful to the concept, the underpinnings were more humble as they were borrowed from the Chevrolet Volt. It’s a move that makes perfect sense, though it begs the question why the Volt was rolled out before the ELR since the Cadillac could easily justify a premium price – something the extended-range hybrid Chevy has struggled with.
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