The most "American" model in Toyota's lineup is without question, the Tundra full-size pickup truck; and how could it not be since it was designed and built here in America specifically for domestic buyers.
Nevertheless, for all its Americanness, the Tundra hasn't really been able to compete against the country's best-selling pickup for 36 years and best-selling vehicle for 31 years, the Ford F-Series, which sold 645,316 units last year, a 10 percent increase over 2011. By comparison, Toyota sold 101,621 examples of the Tundra in 2012, up 22.6 percent from 2011 when it delivered 82,908 units.
Toyota hopes to improve the Tundra's sales numbers with a heavily refreshed model unveiled today at the Chicago Auto Show. We’re assuming you're familiar with the saying, "If you can't beat them, join them", which seems to be the case with the redesigned Tundra.
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