Following Ford’s apologies related to its India advertising prints featuring tied-up women, it is now Hyundai’s turn to apologize for the work of an overseas advertising company.
The banned commercial, created by the agency Innocean Europe for Hyundai UK, shows a middle-aged man attempting to commit suicide in a closed garage by leaving the engine running, with a hose connecting the exhaust pipe to the cabin. His attempt fails, though, as the Hyundai ix35 he’s in runs is a fuel-cell version that emits just...water vapors.
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