With the demise of the Maybach brand, Daimler has been left without a player in the top segment of luxury cars, where the Rolls-Royce Phantom is now virtually on its own. One could say the Bentley Mulsanne is up there too, but I for one (and RR too), see it more as competitor for the Ghost than the monumental Phantom.
However, it looks like the Phantom will soon have competition, since the all-new Mercedes-Benz S-Class will spawn a Pullman model that will act as the flagship of the brand. In an interview with Autocar, Daimler CEO Dieter Zetsche has confirmed that the S-Class Pullman will be aimed at the Rolls-Royce Phantom.
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