Wednesday, July 3, 2013

Mini Pokes Some Fun at Recent Scoops, Says The New 2014 Hatch Will Look Better In Person


While capturing future cars completely or near naked during a photo shoot is surely not uncommon these days (remember our scoop of the Mercedes CLA?), the fact that the world has the opportunity to see these vehicles on websites like our own as well as magazines well before the official launch date, doesn’t always bond well with automakers.

Nevertheless, we don't often hear complaints from carmakers, which prefer to downplay these incidents or just take advantage of the extra and equally important, free advertising. Naturally, the BMW Group's Mini division came to learn about the photos of the undisguised 2014 Mini Cooper and Mini Cooper S that appeared on Carscoops and other websites earlier this week.

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