The man who played if not the, one of the most important roles in turning around the global reputation of Kia as the firm's Chief Design Officer, Peter Schreyer, has been appointed to the role of president, the first non-Korean to hold that title in the automaker's history.
Schreyer, who will keep his position as Kia's design boss, is one of three presidents at the company. His promotion is a sign that the Hyundai and Kia group wants design to play an even greater role in the future as it continues its global expansion challenging Germany's car industry.
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