BMW and its Chinese partner Brilliance Auto are reportedly setting up a new sub-brand for the domestic market. According to reports from Chinese media, vehicles sold under the new sub-brand will be based on the previous generation 3-Series’ platform.
The same reports also mention that the BMW-Brilliance joint venture has registered a new brand name called “Zhi Nuo”, which translates into English as “The Promise”. However, neither BMW nor Brilliance haven't confirmed these reports.
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