Founded in 2002 by Toyota's North American division to appeal to Generation Y (born from the mid-1970s to the early-2000s) and young (or young-at-heart) consumers in general, Scion has reached its 10th birthday since it launched its first cars into the market, the boxy looking xA hatchback and xB wagon, in 2003.
As would be the case with any other company selling products, Scion is celebrating its first decade in life with the launch of a limited edition series. In particular, the Japanese carmaker announced at the New York Auto Show that it will release a limited-production version of each vehicle in its lineup called the "Scion 10 Series".
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