As you’ve probably seen from one of our earlier reports, actor Daniel Craig (better known as the face of James Bond), was the surprise celebrity that unveiled the new Range Rover Sport at a VIP event in Midtown Manhattan on the eve of the 2013 New York Auto Show.
You will say that this is just another PR exercise in which an automaker uses a celebrity to unveil a new model. Well, yes and no. Yes, it is a PR stunt, but it’s not “just another” endorsement.
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