Wednesday, March 27, 2013

Hyundai Debuts 2014 Equus, Which it Says, is the Number One Shopped Premium Luxury Sedan


Yes, you read right – the Hyundai Equus, which has just debuted in NYC in facelifted form, is the " number-one shopped premium luxury sedan, well ahead of Mercedes-Benz S-Class (really?), BMW 7-Series, Audi A8, Lexus LS, and Jaguar XJ according to industry shopping analysis by Compete," as stated in the Korean carmaker's press blurb.

What that is supposed to mean, or whether it has anything to do with any aspect of reality, we don't know. However, what Hyundai is clearly trying to say - besides the marketing nonsense, is that the Equus has been significantly improved for 2014, in several important ways.

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