Kia seems really keen on changing their perceived image, and now that they've moved away from their 'bargain-basement' roots, and more into premium territory, they have realized that there's still a long way to go before they can actually match the brand image of their established mainstream rivals.
The brand lacks sporty pedigree, and that's exactly what they've set out to change. First we recieved the Cee'd and Pro_Cee'D GT versions, which will inject a dose of much needed excitement into the Kia name.
Read more »