How would you imagine a high-ranking executive of a large gaming company like Electronic Arts (EA) arriving at work? Sure, the developer has produced some popular racing games like Need for Speed and the Burnout series, but what about its management; do they have any real love/interest for cars?
We cannot speak for all the top brass, but we can tell you that Patrick Söderlund, the executive vice president of the EA Games Label, definitely seems like our kind of guy; from the car the Swedish native rolls in, to the fact that he makes a point to note in his 'About' page on EA that he spends his spare time driving race cars.
Read more »