Friday, May 17, 2013

It's a Dud: Volvo World Premiere was a Team-up With Swedish House Mafia, Not a New Model...


As it turns out, Volvo’s recently-uploaded teaser videos concerning a "world premiere" were not proclaiming the arrival of a new crossover. In fact, it is an announcement for their team-up with DJ trio Swedish House Mafia for the creation of a music video that uses the group’s hit song “Leave the World Behind” – it will be used in the global launch campaign for the XC60, which is apparently what we saw in the photo we posted. Read more »

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