Badge engineering is a widespread practice in these cash-strapped days of the automotive industry – manufacturers are trying to sell their cars in different markets, under different names and as altogether different propositions. Take the 2013 Buick Encore crossover, for example, which has just aired its first TV ad.
Buick is trying to pitch the Encore as being a new breed of compact and nimble luxury cars, in a world full of oversized dinosaurs (the ad itself looks a lot like an episode from the Flintstones).
Read more »