Thursday, March 14, 2013

Lancia Fans Target Marchionne on Facebook for Transforming the Brand into a Chrysler Clone


Reducing a brand with such a rich heritage like Lancia to selling rebadged Chryslers must be a hard thing to live with for fans. To express their anger, some hardcore Lancia enthusiasts have set up a Facebook page called “Si a Lancia, No a Marchionne”.

No need to translate that; it is an Italian's elegant way of saying that Fiat and Chrysler CEO Sergio Marchionne should stop trying to turn Lancia into a Chrysler clone.

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