For Richer or Poorer: Citroen to Bring Upmarket DS Models, Affordable Saloons at Paris Auto Show

The brand-new DS3 Cabrio, the revamped C3 Picasso and the DS3 Electrum EV concept won’t be the only models Citroen will display at its Paris Motor Show stand. Far from it, the French carmaker is launching a full-on assault on both ends of the market.

On one hand, Citroen wants to be perceived as a bold and creative brand that is moving upmarket by means of its technological advances and unique styling through its DS lineup.

Read more »

Citroën to Further Differentiate DS Lineup with the Formation of a Dedicated Styling Division

The decision to create a separate premium lineup under the DS moniker back in 2009 has proved a successful move for Citroën.

In order to maintain the momentum of the series, which currently comprises the DS3 supermini, DS4 compact hatch and the mid-size DS5, as well as to help an expansion in China, the French brand has decided to create a dedicated styling department for the DS range with the aim of differentiating its products from the more mundane C-range models.

Read more »