StudioTorino Envision Fabulous Looking Mercedes-Benz SL Shooting Brake [w/Video]

What would a shooting brake-style coupe version of the Mercedes-Benz SL roadster look like? This is a question you no longer need to look for an answer, as Italian design house, Studiotorino, developed a project called "Coupetorino 2013", which is a concept for an SL Shooting Brake model.

A non-profit academic project at Istituto di Arte Applicata e Design (IAAD), the Coupetorino 2013 began to take shape in 2012 when six design students (Bruno Arena, Michele Bavaro, Riccardo Luigi Cascone, Stefano Manini, Dario Pellegrino and Cristiano Zanot) set out to transform the Mercedes SL into an exclusive coupe with the support of Steffen Koehl from Global Advance Design Mercedes-Benz.

Read more »

Russian Mercedes-Benz AMG TV Spot Takes it Easy

All those crazy dash-cam videos from Russia that are circulating on the internet would lead you to believe that any car footage related to the land of vodka, babushkas and caviar would entail a crash or at least someone pointing a gun to a motorist. Read more »

Mercedes-Benz Increases U.S. Sales Lead over BMW in April

Mercedes-Benz sold more vehicles in the U.S. in April than archrival BMW, with increases reported for some pricier models like the SL-Class.

Sales for the Mercedes-Benz brand rose 5.8 percent to 23,635 in April, while BMW posted a 10 percent increase to 23,225 units. The April results extended Mercedes’ 2013 lead to 4,695 vehicles as the two rival automakers compete for the sales crown that BMW has held for two years.

Read more »

Revised 2014 Mercedes-Benz SL Roadster Announced for the UK

Mercedes-Benz has updated its SL roadster for the 2014 model year in Britain, with the most significant change being the introduction of the new SL 350 and SL 500 AMG Sport variants that replace the base versions of the respective models, and which come with new styling appointments and enhanced standard equipment.

Despite all the upgrades worth £6,625, the new SL 350 and SL 500 AMG Sport models are actually priced lower at £69,960 OTR (-£2,570) and £79,970 OTR (-£3,520) respectively, than the base models they replace.

Read more »

Vilner Redoes Interior of Mercedes-Benz SL R230 From Top to Bottom

In yet another Mercedes-Benz project, Bulgarian tuning house has put its hands on the interior of a previous generation SL roadster (codenamed R230). Vilner says it's one of the brand's "bravest projects", and it's not hard to see why in these pictures. Read more »

Atelier Valdeig Attempts to Bring the Mercedes 300 SL Roadster into the 21st Century

The W198 300 SL Gullwing and its Roadster counterpart are probably the most iconic Mercedes-Benz models ever made. They are also some the most expensive classic cars on the market today, so the simple fact of owning one is something special. Why would anyone try to “improve” on what is one of Mercedes’ most beautiful cars is a mystery to us. Read more »

Brabus Butches Up Mercedes SL65 AMG with 800 Roadster

For most drivers, the last thing missing from the latest Mercedes-Benz SL65 AMG is power, since the R231-codenamed hardtop roadster comes with more than enough oomph, thanks to its 6.0-liter twin-turbocharged V12 engine rated for 621hp (630PS) and 1,000Nm (737 lb-ft).

Nevertheless, if you're one of those few heavy-pocketed individuals who disagree and don't mind messing your hair with the top down, Brabus has just the right solution with its new 800 Roadster model that made its world premiere this week at the Geneva motor show.

Read more »

Abflug Puts the Mercedes-Benz SL Roadster Under the Knife

Set to make its world premiere alongside Abflug's comprehensive tune of the Toyota 86 coupe (Scion FR-S) at the upcoming 2013 Tokyo Auto Salon in January will be a new package from the Japanese tuner for the previous generation Mercedes-Benz SL roadster (R230), built from 2001 through 2011. Read more »

Mercedes-Benz Creates Anime Short Series to Support New A-Class Launch in Japan

You can probably get away using the same promotional materials in related markets (i.e. among European countries), but for the best results in regions where consumers have a different mindset, it's always better to come up with a different idea, one that is tailored to meet local needs.

And this is precisely what Mercedes-Benz's marketing division has done in Japan to support the launch of its brand-new A-Class premium hatchback, which will arrive in showrooms on January 17, 2013.

Read more »

Fostla Wants to Make Your Mercedes-Benz SL55 AMG Roadster Look Like This

For the paltry sum of €30,000 or about $38,900 / GBP24,100, German tuning brand Fostla can take your stock, previous generation Mercedes-Benz SL55 AMG from the R230 series, and rework it inside and out to give it a more unique look and at the same time, boost its performance credentials. Interested? Read on then. Read more »

Mercedes-Benz 300 SL Gullwing Coupe and Roadster Design Studies by Slimane Toubal

Even though it may not exactly look like it, but the contemporary Mercedes-Benz SLS AMG is in fact the spiritual successor to the German firm's original 300 SL in both 'Gullwing' Coupe (built from 1954 to 1957) and Roadster (from 1957 to 1963) forms.

Slimane Toubal, a professional clay artist from France who has worked with several automakers around the world including Audi, Honda and more recently, at PSA Peugeot-Citroen's China office, used his free time to create his own vision of what a modern-day 300 SL should look like.

Read more »

C&D Takes Nine Mercedes-Benz AMG Models Through the Tunnels of Detroit

To the delight of Car&Driver's editors, the magazine recently had nine new Mercedes-Benz AMG cars at its disposal – actually, just before this video, there were 11 models at the magazine's Ann Arbor headquarters, but the publication said that two press cars had to be returned to the automaker.

So what do you do with nine powerful sports cars that include the SLS AMG 'Gullwing' coupe, S63 AMG, C63 AMG and AMG Black Series coupes, CLS63 AMG, E63 AMG Wagon, SL63 AMG roadster, CL63 AMG Coupe and SLK55 AMG?

Read more »

Classic 1960s Mercedes SL Pagoda Refashioned by Vilner Studio

Modifying an all-time classic such as the 1963-1971 Mercedes-Benz SL roadster, nicknamed "Pagoda" after its concave hardtop, is never an easy task but it is one that the crew over at Sofia, Bulgaria-based tuning studio Vilner is willing to take. Read more »

Mercedes-Benz SL65 AMG V12 45th Anniversary will Make a Grown Man Cry

Centered around a tear coming from the eyes of a middle aged man behind the steering wheel, Mercedes-Benz's latest spot promotes the new limited production SL65 AMG V12 45th Anniversary.

First shown at the New York Auto Show in April, the special edition was designed to commemorate the AMG sub-brand's 45th birthday.

Read more »

Mercedes-Benz USA Details its 2013 Model Year Introductions and Updates

There is plenty of news coming our way from Mercedes-Benz, as the German premium automaker's U.S. division has released detailed information about its 2013 model year lineup.

On the brand-new model front, we have the next GL-Class 7-seat crossover that goes on sale in September with a choice of four engines including a 240hp V6 diesel, while the range-topping GL65 AMG with 550hp will follow early next year.

Read more »

New Mercedes-Benz SL-Class Roadster from £72,495 in the UK

Only a few days before the new SL-Class hits UK dealerships, Mercedes-Benz has released pricing for the sixth generation of its luxury roadster model.

The new V6-powered SL 350 has an on-the-road price of £72,495, while the V8-powered SL 500 costs £83,445, with both models set to arrive in the UK in June 2012. They will be joined later in the year by the 530hp SL 63 AMG and the 621hp SL 65 AMG V12, with pricing for these two models to be announced closer to the launch date.

Read more »

Mercedes-Benz Launches a New Collection of Accessories for 2013 SL Roadster

Owners of the latest generation of the SL roadster (codenamed R321) that want to tailor their car to their needs will be happy to know that Mercedes-Benz has just launched a new collection of accessories.

There are several products to choose from, but the most eye-catching is the AMG styling package comprising an aero kit with bespoke front and rear aprons and side skirts along with the option of three 19-inch five-spoke alloy wheels.

Read more »

Mercedes-Benz Celebrates AMG's 45th Anniversary with Special Edition SL in New York

This year marks the AMG brand's 45th birthday and to commemorate the milestone at the New York Auto Show, Mercedes-Benz introduced a special anniversary edition of the V12-powered SL 65 AMG roadster, of which only 45 will be produced worldwide with first deliveries in the U.S. planned for November.

What makes the SL 65 AMG "45th ANNIVERSARY" stand out from its lesser sibling is a host of bespoke features and parts starting with the unique matte grey finish called "designo magno graphite".

Read more »

Chris Harris Drives 2013 Mercedes SL and its Forebears

Mercedes-Benz is proud about its sixth-generation SL, and it has every reason to be, as it has created a technological tour-de-force in the premium roadster segment.

It hasn’t taken its time in rolling out hotter versions, either: if you thought the SL63AMG with 530hp or 557hp if you opt for the performance package, would suffice, you should reconsider.

Read more »