Furthermore, they can do one better than Porsche, in fact, because they can argue that they have tradition on their side, having previously built another high-powered and exclusive SUV, called the LM002, of which they made 328 examples from 1986 to 1993.
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As you would imagine, only one was ever built, but more importantly, it represents the final car made by Lamborghini, before going under Audi control.
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Just as it did last year at the Geneva Motor Show with the impressive looking Brivido GT that was displayed in both regular and Martini Racing trims, the VW Group-owned Italian design house came to the 2013 edition of the Swiss show with not one, not two, but three different versions of the Parcour Concept.
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Though Winkelmann wouldn’t elaborate, Lamborghini’s head of research and development Maurizio Reggiano was more forthcoming: “We want it to be a tribute to the 50th anniversary of Lamborghini and we want it to shock and reward”, he told Australia's Drive.
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The same goes for aspiring automotive designers like Alex Imnadze who has shared his vision of what a Lamborghini supercar should look like through a new concept study.
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At last month's Sao Paulo auto show, the Italian brand's CEO Stephan Winkelmann said that the company's owner, the Volkswagen Group, had not yet made a decision on whether to produce the Urus SUV, which was first displayed as a concept in April.
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With the VW Group’s (very) deep pockets and Lamborghini’s expressed will to expand its portfolio you can mull over a lot of, let’s say, unusual ideas.
The rumor mill has been suggesting that the company is considering a 2+2 version of the Aventador. Well, Ferrari tried it with the 2+2 mid-engined 308 GT4 in 1973, admittedly without much success, and Lotus is currently doing it with the Evora.
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Inside sources told Autonews and Reuters that VW officials might delay the introductions of two new SUVs from Bentley and Lamborghini, among other vehicles.
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The first model isn't much of a surprise as it concerns the roadster version of the Aventador, through, we are told that it could break cover as early as this autumn before it goes on sale in spring or summer of 2013, depending on the market.
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Many design students have adopted the same design philosophy when it comes to creating their own concept drawings for future Lamborghini models, including Ondrej Jirec, a final year Transport Design student at the Art Center College of Design in Pasadena, California.
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For now, the Sant'Agata-based supercar maker is holding its cards firm to its chest with the short film simply showing numerous components of the car before it reveals a new Gallardo logo towards the end.
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The Sesto Elemento, as you may remember, is a concept that previews a forthcoming production model that will cost around $2.2 million (€1.75 million) with only 20 examples to be built.
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Dubbed the Aventador LP760 Spider, this custom chop top model comes with strikingly sharp lines connecting the soon to be removable roof to the body panels of the car.
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Now, these two concepts will find themselves at this week's Monterey Classic Car Week taking place at the famous Pebble Beach.
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Lamborghini says that aside from the design and development of the firm's concept models, the building will also feature a “mini” assembly line on the second floor that has been set up to replicate the entire range of assembly steps performed on a standard production line.
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Prindiville's imaginary (i.e. photoshop) creation builds on the limited production design and performance package it offers for the Lamborghini Aventador LP700-4 coupé, of which only eight examples will be produced.
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The Italian automaker officially insists that there's no decision made yet to produce the Urus, but sources from within the company claim that if the top brass at the VW Group were to give the green light, a production model will be ready by 2016.
Lamborghini's CEO Stephan Winkelmann believes that the Urus could help the brand double its sales and provide a significant boost in profits in the same way that the Cayenne did for Porsche.
The production version of the 5.0 meter long Urus would likely retain the exterior styling of the concept almost intact but feature a more comfortable and less exotic interior design.
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