The banned commercial, created by the agency Innocean Europe for Hyundai UK, shows a middle-aged man attempting to commit suicide in a closed garage by leaving the engine running, with a hose connecting the exhaust pipe to the cabin. His attempt fails, though, as the Hyundai ix35 he’s in runs is a fuel-cell version that emits just...water vapors.
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In this video shot in Kiev, Ukraine, we see drivers slowing down and moving towards the left lane once they detect a stopped truck loaded with cars that appears to have been involved in an accident with a passenger model. Actually, every car except one red hatch, the driver of which speeds on and tries to overtake a Renault Scenic 4x4 and crosses into the other lane.
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Based on the 2012 model year version, the “Equus by Hermes” is a more luxurious edition of the long-wheelbase model, with the exterior tweaks and the cabin styled and customized by Hermes designers.
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What that is supposed to mean, or whether it has anything to do with any aspect of reality, we don't know. However, what Hyundai is clearly trying to say - besides the marketing nonsense, is that the Equus has been significantly improved for 2014, in several important ways.
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We can all agree that no one wants to be in a car accident (or any type of accident, for that matter), and certainly no one wants to be trapped in their car if something like this were to happen (knock on wood), but when it does, your best hope for survival are the emergency crews.
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We'll have to wait for specific details for the North American model, but we suspect it will benefit from the same design and technological upgrades as the already available Korean version – also named Equus (the Centennial moniker is used in the Middle East).
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Driving a vehicle on two wheels and simultaneously having a passenger open the door to change one of the two tires in the air, now that's something you definitely don't get the chance to see very often.
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The concept previews many of the design elements that we will see in the upcoming 2014 Genesis mid-size saloon as well as in other future Hyundai models.
Although its dominant feature is the five-bar brushed metal grille, the HCD-14 Genesis also boasts rear-hinged rear doors with a single brushed aluminum hinge articulating diagonally from the cutline making for easier passenger access to the cabin.
While these features may sound a bit overboard, bear in mind that this is a concept, so the rear-hinged doors and (we hope) the gaping grille, at least in this guise, won’t make it into production.
We didn’t mention those two models by chance, as Hyundai has also attempted something similar with its new Veloster C3 Roll Top Concept that made its world premiere today at the LA Auto Show.
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The latest accident in question involved a brand new Hyundai Sonata YF taxicab that was said to have been only two weeks old.
Video footage sourced from a Mercedes-Benz car that was following the Sonata from behind, shows the taxi slowly moving ahead in traffic when all of a sudden, it accelerated and violently smashed into the car in front.
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After the ARK Performance- and the Cosworth-prepped Genesis Coupes, the Korean car manufacturer today announced details on a third concept that will debut in SEMA, this one based on the smaller Veloster hatch.
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Unless, that is, we're talking about the racing version that made its world premiere at the Paris Motor Show last week and with which, the South Korean automaker will mark its return to the FIA World Rally Championship.
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With the music clip having been viewed more than 212 million times as of today, September 18, PSY's latest song has become an internet sensation, something that didn't go unnoticed by Hyundai Motors.
Even though the official video stars a Mercedes-Benz SLK roadster, South Korea's biggest automaker is attempting to position itself near PSY and his "Gangman Style" hit with a photo post on Facebook that shows the 34-year old singer leaning against a California license-plated Equus sedan with a "Swag-o-meter" positioned right beside it.
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The HB20 was not only designed for Brazil but it will also be the first model to be produced at Hyundai’s fully-owned new plant in Piracicaba, located in the Brazilian state of São Paulo. Production of the sub-compact hatch will begin on September 20, while sales will start in early October.
"For Hyundai, the launch of HB20 means a lot more than simply presenting a new model. Unlike our other models currently offered in Brazil, HB20 is the first model strategically developed and produced exclusively for the Brazilian market," said Chang Kyun Han, President of Hyundai Motors Brazil.