Citroën Targets Europe's Taxi Market with New Edition of DS5 Hybrid4

Unlike the United States where the taxicab market is as tedious as a Ford Crown Victoria in a white finish, in Europe, it's as colorful as a summer garden with offerings ranging from inexpensive Dacia Logan saloons to luxurious Mercedes-Benz E-Class Estates and everything in between.

And the palette will soon get more vibrant with the addition of the Citroën DS5 Hybrid4 that will be unveiled in a world premiere at the upcoming European Taxi Fair in Cologne from November 9 to 11, 2012.

Read more »

For Richer or Poorer: Citroen to Bring Upmarket DS Models, Affordable Saloons at Paris Auto Show

The brand-new DS3 Cabrio, the revamped C3 Picasso and the DS3 Electrum EV concept won’t be the only models Citroen will display at its Paris Motor Show stand. Far from it, the French carmaker is launching a full-on assault on both ends of the market.

On one hand, Citroen wants to be perceived as a bold and creative brand that is moving upmarket by means of its technological advances and unique styling through its DS lineup.

Read more »

Citroën Introduces New Options for UK Market DS5, Hybrid4 at 99g/km CO2

A new no-cost alloy wheel option that drops CO2 figures on select models and the introduction of two new packages, highlight the upgrades for the new model year version of Citroën's UK market DS5.

Starting from this month, Citroën is offering buyers of the DS5 Hybrid4 DStyle and DSport versions the no-cost option of downgrading to 17-inch "Houston" alloy wheels. And why is this important, you may ask?

Read more »

The Fonz Meets up with the Citroën DS5

Henry Winkler, who a lot of us came to know through his role as the Fonzie in the 1970s American sitcom Happy Days, has written several children's books over the years.

Recently, Winkler visited London to promote his books in the UK and during his tour, Citroën provided the New York City-born actor with the DS5 to travel around in.

Naturally, the 66-year old author returned the favor by posing for a photo shoot and filming a short clip with the DS5 that you can watch after the break.

Read more »

Citroën to Further Differentiate DS Lineup with the Formation of a Dedicated Styling Division

The decision to create a separate premium lineup under the DS moniker back in 2009 has proved a successful move for Citroën.

In order to maintain the momentum of the series, which currently comprises the DS3 supermini, DS4 compact hatch and the mid-size DS5, as well as to help an expansion in China, the French brand has decided to create a dedicated styling department for the DS range with the aim of differentiating its products from the more mundane C-range models.

Read more »

Citroën's New DS5 Goes on Sale in Britain, Prices Start from £22,400

Following a prolonged advertising campaign, Citroën’s third addition to the DS range, the new DS5, has finally reached UK showrooms.

On-the-road prices start at £22,400 for the entry-level DSign with a 1.6-liter diesel and rise to £32,200 for the range-topping DSport Hybrid4 version. There are three trim grades named DSign, DStyle and DSport.

Read more »