U Spy: What's Jeep Doing with a Fully Camouflaged 2014 Cherokee in Hollywood?

Given Carscoops' readers sentiments on the design of the new generation 2014 Jeep Cherokee, as strongly expressed in the comments sections our inaugural posts about the car here and here, it's not hard to imagine what some of the answers may be to the question posed in our title.

But seriously now, if you were to block the images of the Cherokee from your thoughts, what do you think Jeep is doing with this prototype in full camouflage, which was nabbed this week by Carscoops' reader Stephen D. as he was driving to his work in Hollywood, California?

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Move Your Face Over Juke, Here Comes the New 2014 Jeep Cherokee

Well Jeep, if its attention you want with your new SUV, you certainly got it, thanks to these photos published on Jalopnik.

From what we understand, a Jeep-factory insider held up his (or her) camera, took a multitude of shots of a brand new model, and quickly sent the pictures over to the site's crew, who are calling this the 2014 Cherokee. We're going to assume that they learned the name from their soon-to-get in trouble source.

It’s a strange looking crossover/SUV on the outside, especially up front, that's for sure, but the interior does have a more conventional styling.

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SCOOP: Alfa Romeo Test Mule Hides New Jeep Liberty's Underpinnings

For those of you wondering what an Alfa Romeo Giulietta prototype with a raised ride height, a bulkier shaped front end and Michigan manufacturer plates is doing in the States, the short answer is testing.

The more detailed answer is that the Chrysler Group's engineers are trying out the platform that will underpin the next generation of the Jeep Liberty or Cherokee for overseas markets.

Like the new Dodge Dart as well as the replacement for the Chrysler 200, the next Liberty will use the Chrysler Group's new Compact U.S. Wide (CUSW) platform, which itself is a longer and slightly wider version of the Alfa Romeo Giulietta's chassis – hence the use of the Italian hatchback as a test mule.

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